Flipkart, Amazon eye 20-25% sales growth during festive shopping season

Vidit Aatrey, founder of Meesho, an e-commerce marketplace targeting smaller sized cities and communities, shared on X on Saturday that by 2 PM the previous day, they had currently exceeded in 2014’s document for the highest number of orders put on Day 1, and by the end of the day, that figure had more than doubled.

The initial week of the joyful sale, including Flipkart’s Big Billion Days and Amazon India’s Great Indian Event, is vital within the 45-50 day sales duration. This week establishes the momentum for the remainder of the festive period leading up to Diwali. Many brand names in various markets, consisting of luggage, electronics, devices, and house goods, have reported considerable growth contrasted to their typical everyday sales, the record stated.

From September 26 to 28, on-line stores experienced roughly a 26 per cent rise in sales contrasted to the previous year, amounting to around Rs 26,500 crore, according to Datum Intelligence, which specialises in tracking ecommerce data. The strong jobs amount to sales of $12 billion during this cheery season, showing an estimated development of regarding 23 per cent, inclusive of discounts and returns.

Meena noted that while sales in the mobile, consumer durables, and home sectors met assumptions, various other groups such as fashion and appeal and personal care likewise saw substantial boosts. The mobile category is predicted to expand by 19 percent in terms of value, he claimed as estimated by the record. Smartphones, huge devices, electronic devices, and fashion things are the key sales vehicle drivers during the festive season. With the accessibility of fast shipment choices, the sales mix is progressing throughout various systems.

The report quoted Satish Meena, advisor at Information Intelligence, as stating that sales during this period were dominated by mobile phones, electronic devices, customer durables, and home and general product, which with each other stood for 79 percent of total sales.

Flipkart, a major player in the ecommerce field, seems on training course to satisfy its inner sales targets for the festive period based on the performance observed in the first three days. The first day of sales was specifically offered to paid VIP and Plus members, akin to Amazon Prime, the report stated.

E-commerce giants such as Flipkart and Amazon are expected to attain a growth of 20-25 per cent in their joyful period sales this year, based upon the preliminary feedback observed during the first 3 days of sales, The Economic Times reported, pricing estimate data from Information Intelligence.