Labubu Dolls Surge: Pop Mart’s Times Square Store & Popularity

Labubu plush playthings are both charming and scary, with sharp teeth, large ears and great deals of fuzz. They’re so popular that Pop Mart’s sales rose 213% this year over 2024, making the firm more valuable than Barbie manufacturer Mattel.

Labubu’s Rise to Fame

The remarkably popular Chinese “beast” doll– a favorite of Blackpink singer Lisa, Kim Kardashian and Rihanna– is coming to Times Square, Real estate Examine has actually discovered. Labubu owner Pop Mart just signed a lease for a 7,000 square-foot shop at 1540 Broadway in the heart of the “Bowtie.”.

It’s likewise great news for Vornado, which had its expectation raised from steady to favorable by Fitch Rankings this month after the REIT announced plans to purchase and revive the mostly uninhabited 623 Fifth Ave. workplace tower.

Pop Mart’s Strategic Expansion

What’s certain is that the Labubu shop will contribute to Times Square’s kiddie charm, mirrored in the Elmos, superheroes and various other costumed anime characters abounding with the “Crossroads of the Globe.”.

The 10-year lease will bring Pop Mart’s US front runner store to the tower’s southerly edge at West 44th Road in the 2nd half of 2026. The building’s near-200,000 square-foot retail podium, possessed by Vornado Real Estate Count on, is additionally home to the Disney Store, Forever 21, and US Polo Association.

New Store Location and Impact

And, certainly, it’s a present for fans of the most popular dolls because the 1980s Cabbage Spot trend, who’ll no more need to get them off the Pop Mart Web website or chase them down at small pop-ups like one at the World Profession Facility.