Cracker Barrel Logo Change Sparks Debate: Restaurant Defends Redesign

Cracker Barrel faces backlash after logo and restaurant redesign. Executives clarify the changes aim to enhance the guest experience and food quality, not to erase the brand's heritage. Goal to show the magic.

” We’re sorry that that’s what people really feel,” Masino said. “That was not the intent. It was not the intent. It injures me, since I don’t desire people to be mad at Biscuit Barrel. Our work is to make people enjoy Cracker Barrel the method that our guests do? Therefore, even attempting to welcome brand-new people in, it was always concerning how do we show them the magic that is Biscuit Barrel.”.

Restaurant’s Intent

It hurts me, due to the fact that I do not desire individuals to be mad at Biscuit Barrel. Our job is to make individuals love Biscuit Barrel the method that our visitors do? And so, also attempting to welcome new people in, it was always concerning exactly how do we show them the magic that is Cracker Barrel.”.

Backlash Over Design Changes

The Southern-style restaurant chain drew reaction in August after altering its famous logo design of “Uncle Herschel” in a chair relaxing his arm on a barrel and introducing an extra modern dining design. BACKGRID

The Southern-style restaurant chain attracted reaction in August after modifying its renowned logo design of “Uncle Herschel” in a chair resting his arm on a barrel and presenting a more modern-day eating design. BACKGRID.

“I believe a great deal of people think that Doug and me and other people sit around, are like, ‘Allow’s redesign Cracker Barrel.’ Absolutely nothing could be further from the reality,” Masino stated. “The concept for several of that genuinely appeared of a lot of the job that we were doing on just how do we boost food and experience. When wewere talking to our visitors, they said, ‘Shops might be a little bit extra comfortable. They’re actual dark. I can’t read the food selection.'”.

“This is a simple brand with humble starts below in the center of this excellent nation,” Masino claimed. We do not do that right here at Biscuit Barrel … This is America’s story.”.

We do not do that right here at Biscuit Barrel … This is America’s tale.”.

Masino, resting along with Senior Vice Head Of State of Store Procedures Doug Hisel, claimed she only wanted to “assist people like this brand” the way she does, including that she and her team never ever intended to revamp the entire dining establishment.