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CEO Brian Niccol


Starbucks CEO wants to make it easier for customers to get a cup of coffee — as he reveals his bold plan to overhaul stores

Starbucks CEO wants to make it easier for customers to get a cup of coffee — as he reveals his bold plan to overhaul stores

Investors are hoping that Niccol, an industry veteran and former Chipotle Mexican Grill head, will simplify the company’s leadership and operating structure, and reinvigorate the coffee-house culture at Starbucks’ US stores.