Gucci parent Kering’s shares plummet on pick of new design chief: ‘Who is driving the bus?’
Barclays analysts said choosing Demna rather than a famous external candidate like Hedi Slimane, Maria Grazia Chiuri or Pier Paolo Piccioli – three of the most-cited names by fashion watchers for the job – appeared as an attempt to make the label a global trend setter again.