Cracker Barrel faces backlash after logo and restaurant redesign. Executives clarify the changes aim to enhance the guest experience and food quality, not to erase the brand's heritage. Goal to show the magic.
Cracker Barrel's logo redesign, dropping 'Uncle Herschel,' sparked controversy, wiping out $140M in market value. Trump weighed in. DEI initiatives also highlighted.
Cracker Barrel faced backlash over its logo redesign and store revamps, leading to profit drops and store closures. The company reverted to its original logo and plans marketing changes. 14 locations will close by 2026.
