Ex-Levi’s exec says ‘woke’ Harley-Davidson CEO failed ‘Business 101’ by allowing ‘elitist jerks’ to rule

. Sey, the previous Levi’s executive, experienced the business society wars from the trenches of the boardroom battlefield. She was a C-suite star in 2020, charged with handling, polishing and expanding the iconic Levi’s brand name. Started by German immigrant Levi Strauss in San Francisco in 1853, Levi’s denims have actually taken pleasure in international eminence as an icon of American culture and possibility.

Sey, the previous Levi’s executive, experienced the company society wars from the trenches of the boardroom combat zone. She was a C-suite celeb in 2020, billed with handling, polishing and growing the legendary Levi’s brand name. Started by German immigrant Levi Strauss in San Francisco in 1853, Levi’s jeans have enjoyed international prestige as an icon of American culture and chance.

“Elitist jerks and hypocrites” at Harley-Davidson, and other brands such as Bud Light, are accountable for the woke-inflicted disaster marquee American companies have actually endured in the last few years, a business owner in the trenches of the business society wars tells Fox New Digital.

“The various other thing is that these firms are now inhabited by Gen Z employees from a woke education and learning system and from woke universities who were raised in risk-free rooms and want you to understand their pronouns,” she added.

“I was a leader in the community and I was just damned for speaking up against school closings,” Sey stated. “I was demonized due to the fact that I appreciated maintaining institutions open. I indicate, it came to be an unlivable location for me.”

The corruption of long-held realities and the welcome of extreme ideology that drove her out of Levi’s, and has actually driven consumers far from Harley-Davidson, Bud Light, and various other revered American brands, is the item of numerous aspects, she believes.

“We are trying to handle standard commercialism and trying to redefine it,” Zeitz said while talking with worldwide leaders at a meeting in Switzerland in 2020, the exact same year he took the helm of Harley.

. Harley-Davidson’s German-born chief executive officer and board chairman, Jochen Zeitz, has been lambasted by veteran loyal customers for attempting to remake the motorcycle’s muscle American picture, implicated by doubters of utilizing a progressive agenda that encounter the worths of its most committed consumers.

You do not disrespect your core consumers and you definitely don’t estrange and desert them in the search to expand and expand somewhere else,” claimed Jennifer Sey, a previous senior marketing executive for Levi Strauss & Co

Biology is true,” Sey stated. We can corrupt the fact with language all we want. At the end of the day the reality is that sex is binary.”

“It’s Service 101. You don’t disrespect your core customers and you absolutely don’t push away and abandon them in the search to grow and expand in other places,” said Jennifer Sey, a previous senior advertising and marketing exec for Levi Strauss & Co

Harley chief executive officer Zeitz rose to global prestige transforming discount Puma tennis shoes right into a worldwide fashion brand name, socialized with the abundant and the popular, introduced a sailing race team, opened an art gallery in his name in South Africa and counted the similarity Richard Branson amongst his social circle.

She purchased 20 sets of jeans at Macy’s and brought them with her to trade with Soviet and other foreign athletes. Levi’s traditional 501 pants can net approximately $1,000 per pair on the Moscow underground market in the 1980s, she stated.